Business Technology Concentration
Courses in the Business Technology concentration teach you to understand the deployment of technology within and across companies. Understanding how technology is used to improve customer relationships, marketing, operations, and communication prepares the student to compete in a competitive, ever-changing marketplace.
Students who opt for a concentration in Business Technology must complete four courses from the following, with at least three taken at the 300-level:
BUS 340 Principles of Marketing| An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. Prerequisite: Junior standing or permission. 3 credits. |
*DCOM 290
DCOM 333 Experience Design| The design of experiences can take many forms.from riding a ride at an amusement park, to attending a concert, to buying milk or computers or underwear at a brick and mortar store, to finalizing the purchase of a book online. Though varied, all of these experiences share at least one trait-they were designed. The primary approach for the course will be case study analysis, including on-site visits to local parks, museums and other sites. Theories and concepts of experience design will be presented in context while analyzing site designs. Fulfills general education requirement: Disciplinary Perspectives. Prerequisite: Junior standing. 3 credits. |
| This class will cover the topic Corporate Branding. The course will enable students to incorporate their knowledge and design skills in producing branding campaigns. The course will be conducted on a case study basis and focus on the practical application of branding guidelines across a variety of design elements. Satisfies design and Business Technology concentrations. Prerequisite: DCOM 150 and DCOM 151, or by permission of the instructor. 3 credits. |
| Students will gain an overview of the advertising industry and study the basic principles and techniques of persuasive copywriting for print and digital media. Additional topics to be covered will include campaign strategy and ad visualization. Satisfies Business Technology and Communications concentrations. Prerequisite: Junior standing or permission of the instructor. 3 credits. |
*DCOM 390
DCOM 462 Customer Experience Management| Customer Experience Management (CEM) explores the theory and methods that businesses use to engage and retain customers. This course examines the theory and application of User Centered Design principles to customer interaction. Customer engagement is broadly expanded in the course to include all types of businesses, including non-profit businesses, government, and even internal processes and relationships. The course will also feature computer software platforms that support both analytical and transactional Customer Relationship Management objectives. Satisfies business technology concentration. Prerequisite: DCOM 260, or permission of the instructor. 3 credits. |
| This course explores the way companies use Web 2.0 technologies to conduct business. Students will examine the relationship between technology and knowledge, social media for business, and collaboration through communities. Students will also develop basic proficiencies with common Web 2.0 channels including blogs, wikis, video, collaboration and KM systems. Satisfies the business technology concentration. Prerequisite: DCOM 261 or by permission of the instructor. 3 credits. |
| Why are some companies considered innovative and others stodgy? What cultural, organizational, and personal elements make innovation in technology possible? This course attempts to answer these questions by exploring how technology ideas are created, fostered, and shared. The course will study innovation from both theoretical and applied perspectives using case studies, creative exercises, research, and simulations as learning experiences. Satisfies business technology concentration. Prerequisite: DCOM 261. 3 credits. |
| The course examines the principles and processes of Internet Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. Satisfies the business technology and communications concentrations. Prerequisite: DCOM 260, or permission of the instructor. 3 credits. |
*DCOM 490
*Topic must apply to the concentration.