Innovating Through Interaction Design
Digital Media
Imagine your future with a bachelor's degree in digital media, working in fast-paced careers producing useful art, and being in high demand for your skills. LVC’s Digital Media Major (formerly Digital Communications Program) immerses students in the dynamic world of digital design, production, and content creation. You’ll learn how to design for digital media and gear up for emerging media, including Augmented Reality, Virtual Reality, and Extended Reality AR/VR/XR), motion-capture animation, AI/generative tools, spatial projection, and more.
Instead of shying away, learn to leverage AI to become hyperproductive, a requirement for today’s world. Our students learn emerging technologies to develop, create, launch start-ups, and support marketing and advertising teams with excellent digital communications at the speed of the digital age.
Learn More About the Program
As a Digital Media major, you’ll gain hands-on experience with industry-standard software in art and design. Choose one of seven concentrations: audio engineering, business technology, communications, design, programming, user experience, or videography.
Elevate your education by combining your bachelor of arts degree in Digital Media with a second major. Powerful combinations include Interaction Design, Art, Marketing, or Business. You can get even more leverage from your degree with a minor in Psychology or Consumer and User Behavior.
100%
of students develop portfolios and hold internships for professional development
$66,240
median annual pay for media and communication occupations, 2022 (Bureau of Labor Statistics)
6%
projected job growth for media and communication occupations, 2022–32 (Bureau of Labor Statistics)
Future-Proof Your Career: AI in Digital Media
At Lebanon Valley College, we don’t see AI as a threat to creative careers—we see it as a tool to expand what’s possible. Our Digital Media and Interaction Design programs have been designed to develop “T-shaped” professionals—individuals with broad interdisciplinary knowledge and deep expertise—ensuring that graduates stay ahead in an AI-driven world.
AI doesn’t replace creativity; it expands your toolkit. AI is transforming the creative landscape—but creativity, storytelling, and human insight remain irreplaceable. The future belongs to creative thinkers who know how to combine technology with human insight.
Our curriculum ensures that you don’t just adapt to change, but drive it. Our students learn how to leverage AI tools for storytelling, design, and user experience to create immersive, engaging, and personalized work.
LVC’s expert faculty ensure that students graduate with both practical AI skills and a strong interdisciplinary design foundation. Special Topics courses like AI Tools and E-Commerce & AI teach students how to integrate AI into digital content creation, e-commerce, digital marketing, interactive media, and user experience design—ensuring they graduate with future-proof skills that today’s employers demand.
AI is not taking away creative careers—it’s evolving them. The best creative professionals will be those who know how to collaborate with AI, using it to enhance their work rather than replace their skills. Join us at Lebanon Valley College to future-proof your career and lead in the digital media and interaction design industries.
Equipment Available to Digital Media Majors
Equipment in Action
Virtual Hand Tracking
In this video, LVC Digital Media and Creative Arts double major, Will Minayev, showcases how to use The Ultra Leap Virtual Hand Tracking device, specifically for exhibitions and creative freedom through Unity Software. This tool ranges from simple designs and interactions to complex visualizations of projects. Whether they are 3D or predefined assets, somebody can visualize objects in a detailed 3D environment. This cutting-edge device enhances user experience in gaming, simulation, and training applications, making virtual engagement more intuitive and immersive. Its integration is perfect for industries ranging from healthcare to education, where seamless interaction with digital environments is crucial. The only limit is your imagination!
Motion Capture Technology
What can you do with a degree in digital media technology? Well, if you’re a LVC student—a lot. Check out this video to see how your peers use program technology to create exciting designs.
Internships & Hands-On Experience
Internships
Internships play a large role in LVC’s bachelor’s degree program. Students who major in Digital Media are required to take at least three credits of internship, which is pass/fail.
Recent internship sites include Hershey Foods, TE Connectivity, the Hershey Bears, McKenney’s, Inc., and more.
LVC Digital Media students can view internship requirements here.
Student-Operated Ad Agency
Lebanon Valley College’s Kalo Creative is a student-operated ad agency founded in 2014 that actively engages students with local nonprofits. The one-credit course provides pro bono marketing and communications services to community organizations. Students gain practical experience in project management and client relations, and area nonprofits gain marketing support under the supervision of high-level professionals.
Career Opportunities
LVC’s Digital Media program teaches skills that are transferable to a wide number of fields, so you can pursue a career that fits your interests. Join our other recent graduates who have taken on roles at companies like Hershey Foods, Ollie’s Bargain Outlets, and Universal Health Services, Inc. (UHS), or blaze your own trail.
-
Advertising
-
Computer Programming
-
Database Management
-
Graphic Design
-
Journalism
-
Social Media Marketing
-
Marketing Analysis
-
Brand Marketing
-
Public Relations
-
Television Production
-
User Experience Design
-
Web Design
-
Content Marketing
-
Digital Marketing
In Their Words
Digital design will help me visually communicate messages effectively, while interaction design will allow me to craft intuitive and engaging user experiences. Together, they will enhance my ability to create seamless and impactful digital interactions.
Cindy Santana Medina
’27,
Digital Media & Interaction Design double major
Faculty Spotlight
