Cindy Santana Medina ’27’s passion for blending creativity and technology has guided her LVC educational journey, preparing her to thrive in a world where digital experiences shape everyday interactions.

Originally considering the University of Delaware for visual communications, Cindy chose LVC after discovering its Digital Media (formerly Digital Communications) and Interaction Design programs. She was drawn to the hands-on learning approach and the opportunity to explore design and technology in depth.

“I am fascinated by how human interaction and technology create bridges and form meaningful connections—whether between people or between humans and technology,” she explained. “The synergy between these two disciplines allows me to explore the creative and functional aspects of design.”

Cindy’s coursework has given her experience in human-centered design, usability, and interface design. One of her most rewarding projects involved designing a motion capture camera harness tailored to students’ needs. Through research and multiple iterations, she created a practical, cost-effective solution. These experiences reinforced the importance of problem framing, thoughtful prototyping, and balancing aesthetics with functionality.

“Digital design will help me visually communicate messages effectively, while interaction design will allow me to craft intuitive and engaging user experiences,” she said. “Together, they will enhance my ability to create seamless and impactful digital interactions.”

Dr. Jeff Ritchie, chair of the Design, Media, & Technology department, has been a key mentor. He encouraged Cindy to pursue both majors, recognizing her ability to merge intuitive design with behavioral analysis. His insights into design and AI in user experience have been instrumental in shaping her academic path.

Beyond academics, Cindy is deeply involved in campus life. As Esports Captain, she has gained leadership experience and a deeper understanding of esports culture. Founding the DigiVal Club allowed her to connect students with industry professionals, including a successful tour of JPL Agency’s headquarters. As a Resident Assistant, she has honed time management and communication skills, each of which contribute to her growth as a designer and leader.

Her long-term goal is to work in a dynamic, creative environment designing interactive user experiences. She is particularly interested in game development and AR/VR, where storytelling and design combine to create immersive digital experiences.

“Finding a workplace that fosters innovation and pushes me creatively is a key priority for my future career.”

Cindy’s journey is also shaped by her background. As the daughter of an immigrant mother, she brings a unique perspective to her work and values the opportunities LVC has provided. “We, as students, have aspirations, creativity, and dreams that we strive to achieve through technology and design,” she says.

“I come from a non-traditional background. I am older than the typical college student and came to LVC to pursue my passion for technology and design. Without the support of LVC, I wouldn’t have the foundation I stand on today.”