Innovating Through Interaction Design
Digital Media
LVC’s Digital Media Major (formerly Digital Communications Program) is your platform to innovate, collaborate, and create the future. Whether you’re passionate about animation, game design, social media strategy, or immersive storytelling, LVC gives you the tools, training, and mentorship to bring your vision to life—and the skills to evolve with the industry.
Our students are not just writers, designers, or programmers – they’re the creative technologists today’s tech-creative industries demand. Our cutting-edge program combines the creativity of art and design with the power of emerging technologies like AR/VR/XR, motion graphics, AI tools, and interactive media.
Learn More About the Digital Media Program
From your first semester, you’ll be designing, developing, and innovating with tools and resources often found only at large research universities—with mentorship by industry-experienced faculty.
At LVC, we don’t just react to industry changes – we anticipate them. From AI-enhanced content creation to emerging and disruptive tech, our students graduate ready to lead.
One Degree, Unlimited Paths
Our Bachelor of Science degree in Digital Media provides a unique convergence of design, programming, user experience, communications, and production in a single degree. You’ll dive into courses focused on game design, UX/UI, digital storytelling, AR/VR production, and data-driven media. We don’t just teach current tools—we prepare you to lead the next wave of media innovation.
Double major in Interaction Design, Art, Marketing, Computer Science, or Business, or add a minor in Consumer and User Behavior or Psychology. We make it easy to combine passions and build a personalized, interdisciplinary path that larger schools often can’t match.
Choose one of seven concentrations:
100%
of students develop portfolios and hold internships for professional development
$70,300
median annual pay for media and communication occupations, 2024 (Bureau of Labor Statistics)
6%
projected job growth for media and communication occupations, 2022–32 (Bureau of Labor Statistics)
Future-Proof Your Career: AI in Digital Media
At Lebanon Valley College, we don’t see AI as a threat to creative careers—we see it as a tool to expand what’s possible. Our Digital Media and Interaction Design programs have been designed to develop “T-shaped” professionals—individuals with broad interdisciplinary knowledge and deep expertise—ensuring that graduates stay ahead in an AI-driven world.
AI doesn’t replace creativity; it expands your toolkit. AI is transforming the creative landscape—but creativity, storytelling, and human insight remain irreplaceable. The future belongs to creative thinkers who know how to combine technology with human insight.
Our curriculum ensures that you don’t just adapt to change, but drive it. Our students learn how to leverage AI tools for storytelling, design, and user experience to create immersive, engaging, and personalized work.
LVC’s expert faculty ensure that students graduate with both practical AI skills and a strong interdisciplinary design foundation. Special Topics courses like AI Tools and E-Commerce & AI teach students how to integrate AI into digital content creation, e-commerce, digital marketing, interactive media, and user experience design—ensuring they graduate with future-proof skills that today’s employers demand.
AI is not taking away creative careers—it’s evolving them. The best creative professionals will be those who know how to collaborate with AI, using it to enhance their work rather than replace their skills. Join us at Lebanon Valley College to future-proof your career and lead in the digital media and interaction design industries.
Equipment Available to Digital Media Majors
Equipment in Action
Virtual Hand Tracking
In this video, LVC Digital Media and Creative Arts double major, Will Minayev, showcases how to use The Ultra Leap Virtual Hand Tracking device, specifically for exhibitions and creative freedom through Unity Software. This tool ranges from simple designs and interactions to complex visualizations of projects. Whether they are 3D or predefined assets, somebody can visualize objects in a detailed 3D environment. This cutting-edge device enhances user experience in gaming, simulation, and training applications, making virtual engagement more intuitive and immersive. Its integration is perfect for industries ranging from healthcare to education, where seamless interaction with digital environments is crucial. The only limit is your imagination!
Motion Capture Technology
What can you do with a degree in digital media technology? Well, if you’re a LVC student—a lot. Check out this video to see how your peers use program technology to create exciting designs.
Career Opportunities
LVC’s Digital Media program teaches skills that are transferable to a wide number of fields, so you can pursue a career that fits your interests. Join our other recent graduates who have taken on roles at companies like Hershey Foods, Ollie’s Bargain Outlets, and Universal Health Services, Inc. (UHS), or blaze your own trail.
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Advertising
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Computer Programming
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Database Management
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Graphic Design
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Journalism
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Social Media Marketing
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Marketing Analysis
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Brand Marketing
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Public Relations
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Television Production
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User Experience Design
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Web Design
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Content Marketing
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Digital Marketing
In Their Words
Digital design will help me visually communicate messages effectively, while interaction design will allow me to craft intuitive and engaging user experiences. Together, they will enhance my ability to create seamless and impactful digital interactions.
Cindy Santana Medina
’27,
Digital Media & Interaction Design double major
Faculty Spotlight
