LVC Student Builds Business Skills Through Summer Internship at DHL
Marketing
True marketers don’t simply create ads or sell products; they know how to maximize the flow of goods and services from producers to consumers by applying professional selling skills and excellent marketing strategy. You’ll also need to excel at digital marketing, business analytics, data management, social media marketing, brand management, and online marketing.
Our business marketing major teaches marketing students all this and more through classes that develop you into a well-rounded marketing professional on a real-world career path. You’ll be the brains, then the boss.
Learn More About the Marketing Major
LVC’s marketing program encourages you to focus your studies through classes in digital marketing, business and marketing analytics, management information systems, professional ethics, organizational communications, consumer and organizational behavior, personnel selling and sales management, online marketing, e-commerce, and persuasive writing.
$138,730
median pay for advertising, promotions, and marketing managers, 2022 (Bureau of Labor Statistics)
6%
projected job growth for advertising, promotions, and marketing managers, 2022–32 (Bureau of Labor Statistics)
13%
projected growth in demand for Market Research Analysts, 2022-32 (Bureau of Labor Statistics)
See the World
Marketing is a global discipline in high demand that will enable you to follow your dreams around the world. You can be prepared to succeed in a global economy by participating in one of our several semester-long or summer international study abroad programs.
Marketing Career Opportunities
Our marketing major creates pathways to a career anywhere in the world. Recent marketing graduates now work in diverse careers, from global market research firms to international media outlets, professional sports teams, and Fortune 500 companies. Others have put their marketing education to work as entrepreneurs who own businesses ranging from golf gear and apparel to wineries and event venues.
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Marketing Manager
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Entrepreneur
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Digital Marketer
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Marketing Analyst
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E-commerce Specialist
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Marketing Coordinator
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SEO Specialist
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Content Marketing Specialist
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Market Research Analyst
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Brand Manager
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Advertising Coordinator
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PPC Specialist
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Media Buyer
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Influencer Marketing Manager
In Their Words
Double majoring in Marketing and Business Administration shaped my educational journey. My professors provide a challenging yet supportive environment that will prepare me to excel in my career. I am grateful for all the opportunities the College has provided inside and outside the classroom.
Rachel Aukamp
’25,
Marketing and Business Administration
