LVC Student Builds Business Skills Through Summer Internship at DHL
Marketing
True marketers don’t simply create ads or sell products; they know how to maximize the flow of goods and services from producers to consumers. You’ll also need to excel at digital marketing, business analytics, data management, social media marketing, and online marketing.
Our marketing major will teach you all this and more through classes that develop you into a well-rounded marketing professional. You’ll be the brains, then the boss.
Declare a second major and combine the marketing major with business, digital media, international business, psychology, or another area of interest. Our full-time faculty will advise you every step of the way and count your success as their success.
Need-based departmental scholarships are available.
Learn More About the Program
LVC’s ACBSP-accredited marketing program encourages you to focus your studies through classes in digital marketing, business and marketing analytics, management information systems, professional ethics, organizational communications, consumer and organizational behavior, personnel selling and sales management, online marketing, e-commerce, and persuasive writing.
$138,730
median pay for advertising, promotions, and marketing managers, 2022 (Bureau of Labor Statistics)
6%
projected job growth for advertising, promotions, and marketing managers, 2022–32 (Bureau of Labor Statistics)
13%
projected growth in demand for Market Research Analysts, 2022-32 (Bureau of Labor Statistics)
See the World
Marketing is a global discipline that will enable you to follow your dreams around the world. You can be prepared to succeed in a global economy through participating in one of our several semester-long or summer international study abroad programs.
Career Opportunities
Our marketing major will create pathways to a career anywhere in the U.S. or globally. Recent graduates who concentrated in marketing now work for global market research firms, international media outlets, professional sports teams, and Fortune 500 companies. Others have put their marketing education to work as entrepreneurs who own businesses ranging from golf gear and apparel to wineries and event venues.
In Their Words
Double majoring in Marketing and Business Administration shaped my educational journey. My professors provide a challenging yet supportive environment that will prepare me to excel in my career. I am grateful for all the opportunities the College has provided inside and outside the classroom.
Rachel Aukamp
’25,
Marketing and Business Administration
